I'm Victoria
Digital Marketing & Brand Strategy
About me
Building a Career in Digital Marketing Through Strategy, Content & Real Projects
I’m a digital marketing master’s student based in Paris, building hands-on experience in content strategy, social media, and digital brand communication.
Currently seeking internship opportunities to apply my skills and grow within a marketing team.
What I do
Content Strategy & Creation
Creating clear, engaging content focused on student life and digital experiences Using tools like Notion, CapCut, and Canva to plan and edit content
Social Media Marketing
Optimising content using platform SEO, hashtags, and analytics.
Supporting growth through consistent posting strategies and audience engagement.
Digital MARKETING TOOLS USED
Using tools like Canva, Meta Business Suite, Google Analytics, WordPress, and Elementor to design, manage, and optimise digital content and websites.
Digital Toolbox
My Experience
2025 - Present
Personal Project
Content creator
Planned, created, and published educational and lifestyle content for TikTok and YouTube, focusing on international student life, budgeting, and studying abroad. Developed content ideas, scripts, captions, and basic SEO-optimized titles while analyzing audience engagement and performance trends.
2025
Business Games
STRATEGY & MARKETING SIMULATION
Worked in a cross-functional team to manage a virtual company, analyze KPIs, and support pricing, positioning, and campaign strategy decisions in a competitive simulation environment.
2022 - 2024
BGN Cleaning Services
BRAND & OPERATIONS MANAGER
Led brand repositioning and supported client acquisition through Instagram and WhatsApp Business. Managed digital communication, content updates, and customer interactions to improve visibility, engagement, and client retention.
Academic Project
A digital content strategy and campaign proposal developed after analysing The Ordinary’s social media platforms and target audience. The project focused on audience segmentation, content pillars, and a structured content calendar to improve brand consistency and engagement.
Academic Project
A market entry and digital marketing strategy developed to support Sephora’s expansion into the Tunisian market. The project focused on consumer research, local beauty trends, and adapting Sephora’s global digital strategy to a new cultural and economic context. This will was to have a sucessful Launch.
Academic Project
A one-week intensive business simulation focused on developing, pricing, and marketing a competitive product in a virtual market environment. The project concluded with an investor pitch based on performance data, market positioning, and strategic decision-making.